About Us brand

Label Naina Gupta is an elegant amalgamation of handcrafted artistry and contemporary desi couture. We source authentic Indian textiles from the nooks and corners of the country and reinterpret them into modern, timeless silhouettes.

Our philosophy is rooted in:
– Honouring and maximising handcrafted craftsmanship
– Creating pieces that are effortless yet enduring
– Seamlessly infusing ethnic elements into contemporary forms
– Defining our signature through thoughtful use of colour, embroidery, and artisanal detailing

Each collection reflects our deep reverence for Indian craft, reimagined for the modern woman. Rooted in heritage, designed with intention, and crafted with heart — this is the essence of Label Naina Gupta.

Our Founder

Rooted in the vibrant world of Indian textiles and craftsmanship, Label Naina Gupta was shaped by a childhood surrounded by fabrics, colours, and artistry. Known fondly as Naina at home, our founder carried a natural eye for detail and a mind full of ideas — qualities that continue to guide the brand today.

Through her travels and years in the fashion industry, she realised what India deserved — a space where our diverse crafts could be celebrated with authenticity and modern elegance. That vision became Label Naina Gupta.

Here, timeless heritage is refined through contemporary design. Each piece is meticulously handcrafted, paying homage to the artisans who create it and the rich cultural legacy that inspires our work.

Label Naina Gupta is not just a brand; it is a story — stitched with heart, heritage, and an unwavering love for Indian craftsmanship.